Problem: High bounce-rate and low demand on the software.
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Goal: Increase the metrics related to website traffic (both organic and paid) in order to achieve 1 of the 4 KPI of the company.

Disclaimer: The strategic plan of this company had 4 KPI. In order to achieve one of them, which was to increase the number of customers by 10%, the improvement of the aforementioned metrics was required.


Responsibilities:

◦ UX/UI
◦ User research;
◦ SEO Analysis;
◦ User flow analysis;
◦ Information Architecture;
◦ Prototyping;
◦ Usability Testing;

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Scroll the page to see the final version alongside the explanation behind each step of the process.

When it comes to the decision-making part, less is more. Hereafter, the user must have had all their main questions resolved. If any doubt about the product occurs, a section relating to the main features must be easily accessed.

A summary explaining the reasoning behind the development of each section of the website.