To showcase the new collection of this luxury brand, I designed this landing page in which the objective was to be the destination of a campaign sent to a list of potential customers via e-mail, through remarketing strategy, and paid search ads.  

With the help of data about the target persona the brand provided, I elaborated the user journey. Based on it, I came up with the best UI to consolidate the results intended, which was to guide the user to the catalog and, further on, to analyze and use and the data on the behavior of the users on the page for the marketing team to create strategies to guide the lead to a step down of the marketing funnel.

In commemoration of the 10th anniversary of a travel agency, I had the leading role of designing a landing page that was going to be promoted across several social media platforms. With the help of one member of the marketing team, in charge of data, and knowing that the majority of traffic was going to come from the paid search ads on Google, I elaborated the buyer persona and, based on those characteristics in addition to the purchase funnel, this page was developed.

In addition to the landing page of the travel agency, I was contacted to conceptualize the signup page. I made use of the color palette of the brand, and the image in the background could vary from time to time, displaying different destinations the company has available. The minimalist and modern style of the signup page was not harmed with the introduction of comments of users reviewing their experience.  

Data are going to be analyzed when the new page is launched to confirm the benefit of having the comments displayed. The reasoning behind the implementation is to convey how user-centric the company is in all aspects of the user journey and acquire credibility from customers reviewing their past experiences.